Category: Will’s Take
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The Broker Dies Last
Agentic commerce isn’t going to kill the broker. It’s going to compress them. The ones who survive are the ones who are genuinely, irreplaceably good at the judgment part.
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The Restoration Job That Books Itself
It’s 2:17am. Pipe burst in the basement. The homeowner doesn’t call anyone. They don’t have to. By the time they walk downstairs, the agent already dispatched the truck.
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I Don’t Think UCP Is About Shopping
Everyone covering UCP is writing about Nike sneakers and Gemini checkouts. I think retail is just the proof of concept. The actual disruption is somewhere nobody’s writing about yet.