Tag: product data
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Azoma Launches AMP for Brand Control in AI Commerce
Azoma’s Agentic Merchant Protocol (AMP) is an open standard framework enabling retailers to maintain authoritative control over product catalogs, pricing, and merchandising rules across AI-powered shopping agents through machine-readable specifications and standardized APIs, with real-time inventory synchronization and transaction authorization against merchant-owned data sources. AMP establishes vendor-agnostic technical specifications for autonomous agent query validation and…