Tag: surveillance pricing
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The Banner Ad Is Already Dead
When AI agents query a merchant’s API, they don’t see banner ads — they read JSON. In the UCP era, an ad is a privileged position in a data list. If your s
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What Happens When the Agent Knows Too Much About You
Graph memory layers in AI agents accumulate everything. The agentic commerce vision assumes you trust your agent completely. What you’re actually trading w
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The Surveillance Pricing Problem Nobody’s Talking About
Google’s Direct Offer feature sits right on the line between personalized discounts and profiling-based dynamic pricing. When an AI agent knows your urgenc
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Google Calls It Open. I Call It a Channel.
UCP moves competition upstream toward platforms while merchants carry operational complexity. Will’s skeptic take on whether ‘open’ ever means what it says