Tag: Universal Commerce Protocol
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Protocol vs Platform: The Future of Digital Commerce
For two decades, platforms controlled digital commerce — setting the fees, owning the data, and dictating the rules. A quiet architectural shift is changing that. Protocol-based commerce proposes open infrastructure that no single company owns, where AI agents transact across any merchant natively and sellers compete on merit rather than platform access. The question is…
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Shopify to Launch Agentic Storefronts in ChatGPT
Shopify merchants will soon have their products discoverable and purchasable inside ChatGPT.
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Google’s Universal Commerce Protocol Gains Major Traction
Google’s Universal Commerce Protocol (UCP), launched by Google Commerce in 2024, standardizes AI-driven checkout experiences through structured data interchange between Google Shopping, Google Merchant Center, and e-commerce platforms including Shopify, BigCommerce, and WooCommerce using schema.org markup. The protocol enables generative AI agents to execute transactions with improved accuracy and reduced checkout abandonment across merchant networks.…
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Splitit Backs Google’s UCP for Agentic Commerce
Splitit announced its support for Google’s Universal Commerce Protocol (UCP).