Category: Will’s Take
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The Day My AI Agent Got Outbid by Another AI Agent
The Day My AI Agent Got Outbid by Another AI Agent I found out about it in a text message. Our procurement agent had been trying to lock in a bulk order of restoration supplies — the kind of purchase we make six or eight times a year, predictable as the calendar. Except this time…
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Why I Stopped Trusting My Inventory System
Why I Stopped Trusting My Inventory System Three months ago I watched a $14,000 equipment order get confirmed, billed, and dispatched — for gear we didn’t have. The inventory system said we had 4 units. We had zero. Somewhere between the last physical count and the moment our AI purchasing agent hit “confirm order,” those…
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My Agent vs. Your Agent: Who Wins the Negotiation?
When both buyer and seller have AI agents, two algorithms optimize against each other. Will’s take on agent-vs-agent negotiation, pricing, and whether the
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The UCP Skeptic’s Case
Will steelmans the critics: when transactions happen inside Google’s environment, merchants lose UX, merchandising, and post-purchase engagement. Products
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What Happens to Loyalty Programs When My Agent Shops for Me?
AI agents have zero brand loyalty. Loyalty programs built over decades get bypassed at the moment of purchase. Will’s take from a small operator who’s watc
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What Happens to Price When Every Buyer Has an Agent?
When every buyer has an agent, prices don’t crash—they get negotiated smarter. Discover how agentic commerce is reshaping pricing power and deal outcomes.
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What Happens to Price When Every Buyer Has an Agent?
When every buyer deploys their own agent, the old rules of pricing collapse. This is what agentic commerce pricing really looks like: more transparency, faster
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What Happens to Price When Every Buyer Has an Agent?
When every buyer has an AI agent negotiating for them, agentic commerce pricing flips traditional models upside down. Discover how prices actually move, who win
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What Happens to Price When Every Buyer Has an Agent?
Price is not a number. It’s a negotiation that got frozen at a point in time. Agents collapse information asymmetry systematically, at scale, on every transaction simultaneously. Here’s what that does to markets — and why the deflation of friction is the macro story nobody’s ready for.
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The Insurance Carrier Is the Most Important UCP Node Nobody’s Talking About
Every piece in this series has an insurance carrier somewhere in the background. The carrier isn’t background — it’s the center of gravity. When carriers become UCP nodes, everything downstream changes simultaneously. Almost nobody is talking about this.