Category: Will’s Take
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The Cowork Box: What Happens to the Power Grid When AI Moves to Your Desk
If the Cowork model wins, AI execution moves from data centers drawing 300-450 watts per GPU to edge devices drawing 15-65 watts. The grid math changes. So does the product opportunity — imagine industry-specific Cowork appliances shipping with pre-loaded skill packages for hospitals, law firms, and schools.
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Claude Cowork Is Anthropic’s Edge Computing Play — What It Means for the Entire Agent Stack
Anthropic moved AI execution to your laptop. Paired with MCP, Google’s UCP, and OpenAI’s ACP, it fundamentally rewrites the agentic commerce infrastructure stack. Here’s the full architectural breakdown.
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The Contractor Who Doesn’t Need a Website Anymore
UCP-enabled discovery means trades can be found and booked by AI agents without SEO or a modern website. For the restoration contractor who never cracked c
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UCP Is an SEO Killer (And That’s Fine)
When AI agents shop without visiting your site, the entire SEO industry built for human eyeballs becomes irrelevant. What replaces it, what you do now, and
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Will’s Take: The EU Is About to Reshape the Commerce Protocol Wars — and Europe Has Its Own AI Card to Play
The EU’s GDPR, DMA, DSA, and AI Act aren’t theoretical risks — they’re active infrastructure reshaping which commerce protocol wins in Europe. Here’s why UCP holds the better hand, and why Mistral Small 4 just changed the game.
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UCP Isn’t a Tech Standard — It’s a Business Survival Kit
UCP Isn’t a Tech Standard — It’s a Business Survival Kit I’ve been in enough rooms where someone shows a PowerPoint about a new technology standard and watches the audience’s eyes glaze over. Standards feel like infrastructure. Infrastructure feels like someone else’s problem. The CTO might care. Finance definitely doesn’t. Sales is already back on…
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The Payment Network Nobody’s Talking About
The Payment Network Nobody’s Talking About In 2023 I watched a $4,200 payment take six business days to clear between two domestic businesses. Both used major banks. Both used standard ACH. Nobody could explain why it took six days. It just did. That’s the payment infrastructure underlying most of American B2B commerce: slow, opaque, tolerant…
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Why Your B2B Sales Team Should Be Worried (But Not for the Reason You Think)
Why Your B2B Sales Team Should Be Worried (But Not for the Reason You Think) The conventional narrative about AI and B2B sales goes like this: AI will replace inside sales reps, automate outreach, handle routine deals, and force salespeople to “move upmarket” to complex strategic relationships. That narrative isn’t wrong, exactly. But it’s missing…
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I Tested Five AI Shopping Assistants. Merchants Won’t Like What I Found.
I Tested Five AI Shopping Assistants. Merchants Won’t Like What I Found. For two weeks I ran every significant purchase through five different AI shopping assistants — ChatGPT shopping, Perplexity shopping, Google’s AI shopping, a Claude-based agent I set up myself, and a commercial purchasing tool one of my suppliers uses. I tracked where each…
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What the Golf Industry Taught Me About Standardized Protocols
What the Golf Industry Taught Me About Standardized Protocols I run a golf league. Not as my main business — as something I care about enough to spend real time on. And when I started digging into the booking and scheduling infrastructure that runs most golf operations, I found something that perfectly illustrates why the…