Category: Will’s Take
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The Phone Call Is the Last Legacy Protocol
Every service business runs on the same core infrastructure: the phone call. UCP threatens to replace it. The industries that…
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What Happens to Trust When an AI Books My Plumber?
The agent booked a contractor. You didn’t pick them, talk to them, or get a gut feeling. Do you feel…
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The Broker Dies Last
Every technology wave writes the middleman’s obituary too early. Agentic commerce is different — not because it replaces brokers, but…
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The Broker Dies Last
Agentic commerce isn’t going to kill the broker. It’s going to compress them. The ones who survive are the ones…
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The Restoration Job That Books Itself
It’s 2:17am. Pipe burst in the basement. The homeowner doesn’t call anyone. They don’t have to. By the time they…
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I Don’t Think UCP Is About Shopping
Everyone covering UCP is writing about Nike sneakers and Gemini checkouts. I think retail is just the proof of concept.…