Category: Will’s Take
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What Happens When an AI Agent Buys From Your Store (And You’re Not Ready)
A real-world walkthrough of what breaks when AI shopping agents hit an unprepared merchant — and the revenue you’re silently losing right now.
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I Built an AI That Shops for Me. Here’s What I Learned About the Future of Buying Things.
I built an AI purchasing agent that discovers products via UCP, checks spending rules, and buys with a card on file. Here’s what works, what doesn’t yet, and why the governance layer is the real product.
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The Knowledge Delta: Why the Future of Communication Is Silent Accumulation, Not Better Messages
The real unit of exchange between people isn’t a message — it’s a knowledge delta. Why the future of communication is silent accumulation, not better emails.
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When Your Content Runs: How Seed Skills Change B2B Pricing and Attribution
Seed skills create instant attribution — the user knows exactly who helped them. That changes how B2B services price, package, and prove value.
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The Distribution Architecture: How Seed Skills Turn Social Posts Into a Content Flywheel
The seed skill lives on social. The full article lives on your site. Together they create a flywheel: utility drives engagement, engagement drives traffic, traffic drives authority.
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Anatomy of a Seed Skill: The Four Blocks That Make a Post Execute
A seed skill has four components: context block, input spec, processing logic, and output format. Here’s how to engineer each one so your social post actually runs as software.
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Software You Read: Why the Next Content Format Is a Prompt You Can Steal
Seed skills are distributable AI instruction sets formatted as social posts. Copy, paste into any LLM, and it works. The content format B2B hasn’t named yet.
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The Velvet Pour: What Happens When You Give an AI Singer a Life Story
I gave a fictional lounge singer seven different life chapters and asked an AI music system to perform the same song each time. The BPM arc alone tells you this is not a parlor trick. It is a proof of concept for biographical context as a production variable — and it changes everything about how…
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My Agent Tried 6 Stores. 4 Failed at Checkout.
Real-world agentic commerce today: agents hallucinate products, fail on CAPTCHA, loop on checkout, and give up. Will’s honest field report on the gap betwe
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This Is 2027 Technology Being Discussed in 2025
Current AI agent success rate on real ecommerce checkouts is under 15%. CAPTCHAs break them. JavaScript breaks them. What’s actually working today, what’s