Tag: future-casting
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The Phone Call Is the Last Legacy Protocol
Every service business runs on the same core infrastructure: the phone call. UCP threatens to replace it. The industries that understand that first — and know which parts of the call are actually worth protecting — are going to move very differently than the ones that don’t.
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What Happens to Trust When an AI Books My Plumber?
The agent booked a contractor. You didn’t pick them, talk to them, or get a gut feeling. Do you feel okay about that? The trust gap between what agentic commerce can do and what people will hand over is the most interesting design problem nobody’s solving.
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The Broker Dies Last
Every technology wave writes the middleman’s obituary too early. Agentic commerce is different — not because it replaces brokers, but because it compresses them. The ones who survive are the ones who were actually irreplaceable to begin with.
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The Restoration Job That Books Itself
It’s 2:17am. Pipe burst in the basement. The homeowner doesn’t call anyone. They don’t have to. By the time they walk downstairs, the agent already dispatched the truck.
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I Don’t Think UCP Is About Shopping
Everyone covering UCP is writing about Nike sneakers and Gemini checkouts. I think retail is just the proof of concept. The actual disruption is somewhere nobody’s writing about yet.