Tag: future-casting
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What If My Golf League Ran on UCP?
I sponsor a B2B networking golf league built around the restoration industry. The commerce underneath it — sponsorships, registration, tee…
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The Phone Call Is the Last Legacy Protocol
Every service business runs on the same core infrastructure: the phone call. UCP threatens to replace it. The industries that…
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What Happens to Trust When an AI Books My Plumber?
The agent booked a contractor. You didn’t pick them, talk to them, or get a gut feeling. Do you feel…
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The Broker Dies Last
Every technology wave writes the middleman’s obituary too early. Agentic commerce is different — not because it replaces brokers, but…
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The Restoration Job That Books Itself
It’s 2:17am. Pipe burst in the basement. The homeowner doesn’t call anyone. They don’t have to. By the time they…
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I Don’t Think UCP Is About Shopping
Everyone covering UCP is writing about Nike sneakers and Gemini checkouts. I think retail is just the proof of concept.…