Tag: Will’s Take
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The Banner Ad Is Already Dead
When AI agents query a merchant’s API, they don’t see banner ads — they read JSON. In the UCP era, an ad is a privileged position in a data list. If your s
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Headless Commerce Was the Warmup
Headless decoupled the storefront from the backend. UCP decouples the transaction from the storefront entirely. Every architectural decision in the headles
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Why Procurement Gets Disrupted Before Retail Does
B2B procurement has clear rules, structured data, defined decision criteria. AI agents thrive on exactly that. Agentic commerce hits business purchasing be
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Conversational Commerce Is the Wrong Frame
Everyone calls it ‘conversational commerce’ — buying through chat. It’s not a conversation, it’s a delegation. The customer isn’t talking to an agent, they
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What Happens When the Agent Knows Too Much About You
Graph memory layers in AI agents accumulate everything. The agentic commerce vision assumes you trust your agent completely. What you’re actually trading w
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The Surveillance Pricing Problem Nobody’s Talking About
Google’s Direct Offer feature sits right on the line between personalized discounts and profiling-based dynamic pricing. When an AI agent knows your urgenc
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Google Calls It Open. I Call It a Channel.
UCP moves competition upstream toward platforms while merchants carry operational complexity. Will’s skeptic take on whether ‘open’ ever means what it says
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The Protocol War Is Already Over — The Distribution Won
The Siri/Gemini integration means the AI agent in your iPhone is essentially guaranteed to use UCP. The protocol that wins isn’t the best one, it’s the one
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Amazon Blocked the Agents and Lost 18% of Its Traffic
Amazon removed 600M product listings from AI results and ChatGPT referral traffic fell 18%. The lesson: you can wall-garden yourself against agentic commer
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UCP vs. ACP: I Don’t Care Which Protocol Wins, and Neither Should You
Protocol tribalism between UCP and ACP is a developer sport. The contractor doesn’t care if the homeowner found them on Google or ChatGPT. Stop following t