Tag: Will’s Take
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The Broker Dies Last
Every technology wave writes the middleman’s obituary too early. Agentic commerce is different — not because it replaces brokers, but because it compresses them. The ones who survive are the ones who were actually irreplaceable to begin with.
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The Restoration Job That Books Itself
It’s 2:17am. Pipe burst in the basement. The homeowner doesn’t call anyone. They don’t have to. By the time they walk downstairs, the agent already dispatched the truck.
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I Don’t Think UCP Is About Shopping
Everyone covering UCP is writing about Nike sneakers and Gemini checkouts. I think retail is just the proof of concept. The actual disruption is somewhere nobody’s writing about yet.