Author: Will Tygart
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Software You Read: Why the Next Content Format Is a Prompt You Can Steal
Seed skills are distributable AI instruction sets formatted as social posts. Copy, paste into any LLM, and it works. The…
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The 10 Things We Know for Certain About the Agentic Web — And Why Everything Else Is Noise
We queried 16 AI models across 8 organizations, ran neural embedding expansion across 60 semantic concepts, and deployed WebMCP on…
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The Velvet Pour: What Happens When You Give an AI Singer a Life Story
I gave a fictional lounge singer seven different life chapters and asked an AI music system to perform the same…
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The Agent Is Not Your Customer. The Person Behind the Agent Is.
Agentic commerce shifts the transaction surface but not the relationship. The real customer is still a human being — and…
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My Agent Tried 6 Stores. 4 Failed at Checkout.
Real-world agentic commerce today: agents hallucinate products, fail on CAPTCHA, loop on checkout, and give up. Will’s honest field report…
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This Is 2027 Technology Being Discussed in 2025
Current AI agent success rate on real ecommerce checkouts is under 15%. CAPTCHAs break them. JavaScript breaks them. What’s actually…
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My Customers Won’t Have a Plumber Anymore. They’ll Have an Agent That Shops Plumbers.
The ‘my guy’ economy is ending. Customers won’t have a restoration company, they’ll have an agent that evaluates restoration companies…
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Google Owned Search. The Next War Is Who Owns the Agent’s Trust Layer.
Google owned the customer for 15 years through rankings. The next 15 years will be decided by who the agent…
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Your AI Has No Loyalty to My Brand
When your AI shops for you, it picks the cheapest or best-reviewed option every time. It has no memory of…
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My Agent Just Got Phished for $18K on a Fake Restoration Job
Hypothetical today. Completely real in 18 months. When AI agents execute financial transactions autonomously, fraud attacks target the agent’s trust…