NEW YORK — Mastercard and Visa are vying for dominance in agentic commerce, collaborating with tech giants like Google and Stripe to establish security standards as OpenAI scales back its ambitions for native checkouts. “Our merchants see enormous opportunity in agentic commerce, with trust and identity emerging as essential enablers,” said Reshmi Suresh, head of agentic commerce at Worldpay, now Global Payments.
These moves signal a critical phase in agentic commerce, where establishing trust, security, and interoperability will determine the pace and direction of adoption for developers and businesses building in this space. As AI agents increasingly act on behalf of consumers to automate shopping and purchasing, ensuring clear proof of intent becomes crucial for widespread adoption.
Mastercard and Google Team Up on Verifiable Intent
Mastercard recently introduced Verifiable Intent, an open standard co-developed with Google. This standard aims to ensure user authorization is explicit and privacy-preserving in agent-led commerce transactions. The collaboration highlights the importance of building trust and transparency into AI-driven purchasing processes.
Verifiable Intent is designed to provide a secure and user-friendly experience, ensuring consumers are fully aware of and authorize each transaction made on their behalf.
Stripe Expands Shared Payment Tokens for Security
Stripe is expanding its Shared Payment Tokens (SPTs) to include Visa and Mastercard tokens, as well as Affirm and Klarna’s tokens. This expansion aims to enhance security for agentic commerce by providing a more robust and interoperable payment infrastructure. SPTs allow merchants to securely process payments across different payment networks.
By including a wider range of tokens, Stripe is positioning itself as a key player in facilitating secure and seamless agentic commerce transactions.
OpenAI Shifts Focus Away From Native Checkouts
OpenAI is scaling back its ambitions for enabling direct purchases via its platform. Instead, the company is favoring a model that redirects users to retailers’ third-party applications. This shift suggests a recognition of the complexities involved in managing secure and reliable payment processing within its own ecosystem.
The move reflects a strategic decision to focus on its core AI capabilities while leveraging existing e-commerce infrastructure for transactions.
Visa and AWS Collaborate on Agentic Workflows
Visa and AWS are cooperating to develop tools to build network-agnostic agentic workflows for payments. This collaboration aims to create a more seamless and interoperable ecosystem for agentic commerce. The partnership focuses on providing developers with the resources they need to build secure and scalable agent-driven payment solutions.
By working together, Visa and AWS aim to accelerate the adoption of agentic commerce by simplifying the development process and ensuring compatibility across different payment networks.
Background: As agentic commerce matures, expect more partnerships and standardization efforts aimed at building trust and security. The focus will be on creating a seamless and reliable experience for consumers while ensuring businesses can confidently deploy AI-driven purchasing solutions.
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Frequently Asked Questions
What is agentic commerce?
Agentic commerce refers to AI-driven shopping and purchasing processes where autonomous agents act on behalf of consumers to automate transactions. This emerging field requires establishing trust, security, and interoperability standards to ensure safe and transparent transactions.
Why are Mastercard and Visa collaborating with tech companies on agentic commerce?
Mastercard and Visa are collaborating with tech giants like Google and Stripe to establish security standards and protocols for agentic commerce. These partnerships aim to build trust, ensure proper user authorization, and create interoperability standards that will drive broader adoption of AI agent-led purchasing.
What is Mastercard’s Verifiable Intent standard?
Verifiable Intent is an open standard co-developed by Mastercard and Google that ensures user authorization is explicit and privacy-preserving in agent-led commerce transactions. It provides a secure and user-friendly experience, ensuring consumers are fully aware of and authorize each transaction made on their behalf.
What role does trust and identity play in agentic commerce?
Trust and identity are emerging as essential enablers in agentic commerce. As AI agents increasingly act on behalf of consumers, ensuring clear proof of intent and establishing transparent security measures becomes crucial for widespread adoption and consumer confidence.
How is Stripe contributing to agentic commerce security?
Stripe is expanding its Shared Payment Tokens to enhance security in agentic commerce transactions, providing additional safeguards for agent-led purchases and helping establish secure payment standards across the industry.
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