Tag: native_commerce Attribute
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How to Implement the Universal Commerce Protocol: A Step-by-Step Guide for Merchants
Implementing UCP with Google means enabling checkout inside AI Mode and Gemini through five official steps: Merchant Center preparation, business profile publishing, three core REST checkout endpoints, user identification path selection, and order status sync. This guide covers every step sourced directly from Google’s official UCP implementation documentation, including what UCP does not require of…
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How UCP Powers Checkout Inside Google AI Mode and Gemini: What Merchants Need to Know
Google has built the first live implementation of UCP to power checkout inside AI Mode in Search and the Gemini app. This guide covers how the Buy button appears, how Business Agent works, what Direct Offers are, and what Merchant Center data merchants need configured — verified entirely from official Google sources.
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UCP and the Brand Control Dilemma: Strategic Risks and Opportunities Every Merchant Must Evaluate
UCP offers merchants expanded reach into Google AI Mode and Gemini with reduced cart abandonment — and raises legitimate strategic questions about brand control, customer relationship ownership, and platform dependency. This article presents the confirmed facts about what merchants retain and what changes, sourced from official documentation and direct stakeholder statements.
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Embedded Checkout & Direct Offers: UCP’s Two Transaction Models Explained
Technical comparison of UCP’s Native Checkout and Embedded Checkout transaction models, plus how Google’s Direct Offers pilot enables exclusive in-conversation promotions within AI Mode.
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UCP for Merchants: A Step-by-Step Integration Roadmap from Product Feed to Native Checkout
Complete step-by-step guide for merchants to integrate with the Universal Commerce Protocol — from configuring the discovery endpoint and product APIs to implementing checkout sessions and payment handlers.