Author: Will Tygart
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I Tested Five AI Shopping Assistants. Merchants Won’t Like What I Found.
I Tested Five AI Shopping Assistants. Merchants Won’t Like What I Found. For two weeks I ran every significant purchase…
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What the Golf Industry Taught Me About Standardized Protocols
What the Golf Industry Taught Me About Standardized Protocols I run a golf league. Not as my main business —…
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The Loyalty Program Is Dead. Here’s What Replaces It.
The Loyalty Program Is Dead. Here’s What Replaces It. I have loyalty cards for eleven businesses. I actively use two…
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Your Checkout Page Is Broken for AI — And You Don’t Know It Yet
Your Checkout Page Is Broken for AI — And You Don’t Know It Yet I want you to do something.…
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Every Contractor I Hire Is About to Have an AI Middleman
Every Contractor I Hire Is About to Have an AI Middleman I run a restoration company. We dispatch licensed contractors…
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The Day My AI Agent Got Outbid by Another AI Agent
The Day My AI Agent Got Outbid by Another AI Agent I found out about it in a text message.…
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Why I Stopped Trusting My Inventory System
Why I Stopped Trusting My Inventory System Three months ago I watched a $14,000 equipment order get confirmed, billed, and…
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My Agent vs. Your Agent: Who Wins the Negotiation?
When both buyer and seller have AI agents, two algorithms optimize against each other. Will’s take on agent-vs-agent negotiation, pricing,…
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The UCP Skeptic’s Case
Will steelmans the critics: when transactions happen inside Google’s environment, merchants lose UX, merchandising, and post-purchase engagement. Products
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What Happens to Loyalty Programs When My Agent Shops for Me?
AI agents have zero brand loyalty. Loyalty programs built over decades get bypassed at the moment of purchase. Will’s take…