Category: Will’s Take
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The Loyalty Program Is Dead. Here’s What Replaces It.
The Loyalty Program Is Dead. Here’s What Replaces It. I have loyalty cards for eleven businesses. I actively use two of them. The other nine are in a drawer somewhere, or in an app I haven’t opened since 2022, or expired, or require a minimum spend I never hit. The businesses that issued them spent…
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Your Checkout Page Is Broken for AI — And You Don’t Know It Yet
Your Checkout Page Is Broken for AI — And You Don’t Know It Yet I want you to do something. Open your website’s checkout flow and imagine you’re a piece of software trying to complete it. Not a person — software. You can read text, you can identify form fields, you can maybe execute JavaScript.…
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Every Contractor I Hire Is About to Have an AI Middleman
Every Contractor I Hire Is About to Have an AI Middleman I run a restoration company. We dispatch licensed contractors to job sites — water damage, fire, mold, the whole spectrum. For years, the workflow looked like this: I get a claim, I call a contractor, we agree on terms, they show up, they work,…
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The Day My AI Agent Got Outbid by Another AI Agent
The Day My AI Agent Got Outbid by Another AI Agent I found out about it in a text message. Our procurement agent had been trying to lock in a bulk order of restoration supplies — the kind of purchase we make six or eight times a year, predictable as the calendar. Except this time…
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Why I Stopped Trusting My Inventory System
Why I Stopped Trusting My Inventory System Three months ago I watched a $14,000 equipment order get confirmed, billed, and dispatched — for gear we didn’t have. The inventory system said we had 4 units. We had zero. Somewhere between the last physical count and the moment our AI purchasing agent hit “confirm order,” those…
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My Agent vs. Your Agent: Who Wins the Negotiation?
When both buyer and seller have AI agents, two algorithms optimize against each other. Will’s take on agent-vs-agent negotiation, pricing, and whether the
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The UCP Skeptic’s Case
Will steelmans the critics: when transactions happen inside Google’s environment, merchants lose UX, merchandising, and post-purchase engagement. Products
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What Happens to Loyalty Programs When My Agent Shops for Me?
AI agents have zero brand loyalty. Loyalty programs built over decades get bypassed at the moment of purchase. Will’s take from a small operator who’s watc
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What Happens to Price When Every Buyer Has an Agent?
When every buyer has an agent, prices don’t crash—they get negotiated smarter. Discover how agentic commerce is reshaping pricing power and deal outcomes.
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What Happens to Price When Every Buyer Has an Agent?
When every buyer deploys their own agent, the old rules of pricing collapse. This is what agentic commerce pricing really looks like: more transparency, faster