Category: Will’s Take
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The Loyalty Program Is Dead. Here’s What Replaces It.
The Loyalty Program Is Dead. Here’s What Replaces It. I have loyalty cards for eleven businesses. I actively use two…
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Your Checkout Page Is Broken for AI — And You Don’t Know It Yet
Your Checkout Page Is Broken for AI — And You Don’t Know It Yet I want you to do something.…
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Every Contractor I Hire Is About to Have an AI Middleman
Every Contractor I Hire Is About to Have an AI Middleman I run a restoration company. We dispatch licensed contractors…
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The Day My AI Agent Got Outbid by Another AI Agent
The Day My AI Agent Got Outbid by Another AI Agent I found out about it in a text message.…
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Why I Stopped Trusting My Inventory System
Why I Stopped Trusting My Inventory System Three months ago I watched a $14,000 equipment order get confirmed, billed, and…
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My Agent vs. Your Agent: Who Wins the Negotiation?
When both buyer and seller have AI agents, two algorithms optimize against each other. Will’s take on agent-vs-agent negotiation, pricing,…
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The UCP Skeptic’s Case
Will steelmans the critics: when transactions happen inside Google’s environment, merchants lose UX, merchandising, and post-purchase engagement. Products
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What Happens to Loyalty Programs When My Agent Shops for Me?
AI agents have zero brand loyalty. Loyalty programs built over decades get bypassed at the moment of purchase. Will’s take…
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What Happens to Price When Every Buyer Has an Agent?
When every buyer has an agent, prices don’t crash—they get negotiated smarter. Discover how agentic commerce is reshaping pricing power…
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What Happens to Price When Every Buyer Has an Agent?
When every buyer deploys their own agent, the old rules of pricing collapse. This is what agentic commerce pricing really…