Tag: editorial
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UCP vs. ACP: I Don’t Care Which Protocol Wins, and Neither Should You
Protocol tribalism between UCP and ACP is a developer sport. The contractor doesn’t care if the homeowner found them on…
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What UCP Means for the Franchise Model
Corporate mandates UCP compliance. The local franchisee has a different price sheet. What happens when an AI agent hits the…
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Behind the Ghost: How the Last Will’s Take Was Written and Why I Buried the Wink
Will Tygart goes behind the scenes on using Claude as a ghost writer — the deliberate wink buried in the…
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The Hidden Tax in Agentic Commerce
Google, Shopify, AP2, Stripe — every node in the UCP stack monetizes the handshake. Will breaks down who’s collecting rent…
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The Contractor Who Doesn’t Need a Website Anymore
UCP-enabled discovery means trades can be found and booked by AI agents without SEO or a modern website. For the…
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UCP Is an SEO Killer (And That’s Fine)
When AI agents shop without visiting your site, the entire SEO industry built for human eyeballs becomes irrelevant. What replaces…
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My Agent vs. Your Agent: Who Wins the Negotiation?
When both buyer and seller have AI agents, two algorithms optimize against each other. Will’s take on agent-vs-agent negotiation, pricing,…
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The UCP Skeptic’s Case
Will steelmans the critics: when transactions happen inside Google’s environment, merchants lose UX, merchandising, and post-purchase engagement. Products
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What Happens to Loyalty Programs When My Agent Shops for Me?
AI agents have zero brand loyalty. Loyalty programs built over decades get bypassed at the moment of purchase. Will’s take…
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What Happens to Price When Every Buyer Has an Agent?
When every buyer has an AI agent negotiating for them, agentic commerce pricing flips traditional models upside down. Discover how…