Tag: Will’s Take
-
Why Adobe’s Number Should Scare Every Marketer
AI referrals convert 31% higher and generate 254% more revenue per visit than traditional traffic. The agent buyer is the…
-
The Banner Ad Is Already Dead
When AI agents query a merchant’s API, they don’t see banner ads — they read JSON. In the UCP era,…
-
Headless Commerce Was the Warmup
Headless decoupled the storefront from the backend. UCP decouples the transaction from the storefront entirely. Every architectural decision in the…
-
Why Procurement Gets Disrupted Before Retail Does
B2B procurement has clear rules, structured data, defined decision criteria. AI agents thrive on exactly that. Agentic commerce hits business…
-
Conversational Commerce Is the Wrong Frame
Everyone calls it ‘conversational commerce’ — buying through chat. It’s not a conversation, it’s a delegation. The customer isn’t talking…
-
What Happens When the Agent Knows Too Much About You
Graph memory layers in AI agents accumulate everything. The agentic commerce vision assumes you trust your agent completely. What you’re…
-
The Surveillance Pricing Problem Nobody’s Talking About
Google’s Direct Offer feature sits right on the line between personalized discounts and profiling-based dynamic pricing. When an AI agent…
-
Google Calls It Open. I Call It a Channel.
UCP moves competition upstream toward platforms while merchants carry operational complexity. Will’s skeptic take on whether ‘open’ ever means what…
-
The Protocol War Is Already Over — The Distribution Won
The Siri/Gemini integration means the AI agent in your iPhone is essentially guaranteed to use UCP. The protocol that wins…
-
Amazon Blocked the Agents and Lost 18% of Its Traffic
Amazon removed 600M product listings from AI results and ChatGPT referral traffic fell 18%. The lesson: you can wall-garden yourself…