Category: Will’s Take
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Services Aren’t Products. Stop Pretending Agentic Commerce Works the Same.
A $27,000 fire restoration job needs permits, insurance adjusters, 14 human touches, and emotional handholding at 2am. You can’t add…
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My AI Just Called My Customer’s Thermostat and Scheduled Itself
An HVAC agent diagnosed a fault via Nest, pulled service history, checked the tech’s calendar, and booked the job. The…
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Six Protocols Walk Into a Bar
UCP, ACP, AP2, A2A, MCP, Retail-MCP — six standards fighting to govern agentic commerce. Will cuts through the noise: what…
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The Default Economy and the Small Brand Death Trap
If UCP collapses shopping into a single Pay button, Gemini surfaces one brand as the definitive answer. How do smaller…
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Why Adobe’s Number Should Scare Every Marketer
AI referrals convert 31% higher and generate 254% more revenue per visit than traditional traffic. The agent buyer is the…
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The Banner Ad Is Already Dead
When AI agents query a merchant’s API, they don’t see banner ads — they read JSON. In the UCP era,…
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Headless Commerce Was the Warmup
Headless decoupled the storefront from the backend. UCP decouples the transaction from the storefront entirely. Every architectural decision in the…
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Why Procurement Gets Disrupted Before Retail Does
B2B procurement has clear rules, structured data, defined decision criteria. AI agents thrive on exactly that. Agentic commerce hits business…
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Conversational Commerce Is the Wrong Frame
Everyone calls it ‘conversational commerce’ — buying through chat. It’s not a conversation, it’s a delegation. The customer isn’t talking…
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The Protocol Beneath the Bond: Why UCP Is the Language Layer AI Commerce Has Been Waiting For
The Bond needs a language. UCP is that language — a grammar layer that lets AI agents operate across the…