Category: Will’s Take
-
What Happens When the Agent Knows Too Much About You
Graph memory layers in AI agents accumulate everything. The agentic commerce vision assumes you trust your agent completely. What you’re actually trading w
-
The Surveillance Pricing Problem Nobody’s Talking About
Google’s Direct Offer feature sits right on the line between personalized discounts and profiling-based dynamic pricing. When an AI agent knows your urgenc
-
Google Calls It Open. I Call It a Channel.
UCP moves competition upstream toward platforms while merchants carry operational complexity. Will’s skeptic take on whether ‘open’ ever means what it says
-
The Protocol War Is Already Over — The Distribution Won
The Siri/Gemini integration means the AI agent in your iPhone is essentially guaranteed to use UCP. The protocol that wins isn’t the best one, it’s the one
-
When Agents Make Music: Agent-to-Agent Commerce Meets AI Creation
I made a song with Google’s Producer.ai. Claude analyzed it, built an immersive visualizer, and published it — all autonomously. This is what agent-to-agent creative commerce looks like, and UCP is the missing transaction layer.
-
Amazon Blocked the Agents and Lost 18% of Its Traffic
Amazon removed 600M product listings from AI results and ChatGPT referral traffic fell 18%. The lesson: you can wall-garden yourself against agentic commer
-
UCP vs. ACP: I Don’t Care Which Protocol Wins, and Neither Should You
Protocol tribalism between UCP and ACP is a developer sport. The contractor doesn’t care if the homeowner found them on Google or ChatGPT. Stop following t
-
What UCP Means for the Franchise Model
Corporate mandates UCP compliance. The local franchisee has a different price sheet. What happens when an AI agent hits the franchise manifest and finds a
-
Will’s Take: UCP’s Merchant of Record Promise Is a Checkout Interface Play — Not a Power Position
UCP calls merchants the merchant of record — but who actually controls discovery, checkout, payment, and customer data? A critical look at the power asymmetry in agentic commerce.
-
The Moment It Stops Feeling Like a Tool
There’s a moment, if you build the setup right, where AI stops feeling like something you use and starts feeling like something that works with you. What that shift is, why most people never reach it, and what it means for how you work.